A while back I wrote some freelance copy for an AC Installation and Repair business. Not the most exciting topic, so I wrote the copy below to unfreeze my brain, which had refused to help me with this assignment. So what do you think -- would this copy be effective or inappropriate if actually used?
Get Rheemed!
Boring. Predictable. Monotonous. Normally these are not good
words to describe something, but they fit Rheem air conditioning systems to a
“T”. Day after day, they churn out the same, dependable service, keeping your
home cool without you giving it a thought. You’ll even be bored by the monthly
power bills. Sure, at first you’ll absolutely love opening the envelope and
seeing how much lower your bill is. You may even show your spouse, kids,
neighbors and co-workers for the first few months. But eventually, like most
owners of a new Rheem system, you’ll resort to opening those statements with a
yawn. Same old low power bills, month after month.
During your first summer with a Rheem on duty, you might
think you’re hearing is going. That constant drone of the old unit chugging
away night and day will be replaced by a quieter, more intermittent sound of a
new, energy efficient AC silently beating back the subtropical heat that Florida is well known
for. Gone will be the excitement of varying temperatures from room to room. The
right system for your home will cool each room evenly, so that eventually
you’ll forget to bring your sweater into the living room because it’s no longer
10 degrees cooler than the rest of the house.
One thing we ask you not to forget is your ABC Air
Conditioning installer. Our guys love Rheems so much, well, they get a little
attached to the units during the installation process. Listen closely and you
might hear them talk to it, even calling it by name, like “Betty” or
“Hoss”. Watch closely during the paperwork signing, and you might catch their
eyes watering a little, because they know they’re not going to see Betty or
Hoss for years and years.
Sure, we recommend annual maintenance to keep your
Rheem air conditioner running in tip-top shape, but they run so well that we
know you most likely won’t call until something goes wrong. And it will – even
the best air conditioners eventually need an assist. When that day comes, pull
out your ABC Air Conditioning paperwork and ask for the installer by name,
so that he (or she. We could have a female installer on our staff, eventually,
but so far we’ve learned that women are smart enough to find better work) can
come back and see an old friend. Better yet, go ahead and get that maintenance
package, so that your family, your Rheem, and your installer will all be happy
for years to come.
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